Most companies are failing to maximize their footprint on the web, because they fail to take advantage of the analytics that are available today. Without a firm grasp on who their market really is many businesses are simply using the wrong content to create the response they are looking for. In a recent survey, almost 50% of companies are spending less than 5 hours a week focused on Content and Social Media, and about 70% are spending around 10 hours a week working on landing page content, blog content, e-mail marketing, social media, and photo content. 80% of the companies surveyed did not personalize the content to the demographic most using the site based upon analytics provided, and none of the companies were using the free analytic tools built into most Social Media applications to compare that data with their main web page analytics so they could target the content on each page.
Understanding these numbers is key to constructing both Traditional and Social Media marketing plans. Many business owners do not know that sites like Facebook, Youtube, and others, not only provide a great outlet for content and inbound links, but also have a wealth of demographic information. Check out just a small sample of the information available from Social Media Sites.
Facebook:
Notice how Facebook not only provides the Male to Female Ratio, but also ages, country, city and language.
YouTube:
YouTube does much the same listing the sex and age ratios, as well as a interactive map highlighting countries were the videos are being viewed. Click on a country like the USA and it will also show popularity by state.
