Social Media Marketing has always been wrapped in an enigma, but the results of a new survey from The Center for Marketing Research at the University of Massachusetts Dartmouth, showed a major increase in the level of activity since 2007. The number of companies using Social Media has increased from just 27% in 2007 to over 80% in 2009. While some segments have diminished like Online Videos, but that may be due to the cost of creating real content for the
internet.
Wikipieda has also seen a decline in use by business, but that could also be due to the Nazi like control that the hardcore editors have been exercising in 2009.
What Social Media is really creating response for businesses in 2009? Blogging and Traditional Social Media networks rank in at the top, but
surprisingly Podcasting has had a
steady increase since 2007. Companies were also monitoring mentions of their brands in the social media space, at 68% this year. That figure was up from 60% in 2008 and 50% in 2007. Respondents overwhelmingly believed it was. The companies polled were mostly measuring hits, comments, leads or sales as primary indicators.
So what is your company doing to
prepare for 2010???
