Top Ten mistakes in Implementation:
1. Attempting to Measure ROI in the same way as Traditional Advertising.
2. Not integrating Social Media into the overall marketing plan causing brand Identity confusion.
3. Not staying on top of the social media content.
4. Not utilizing the demographic information that is available from many Social Media sites to tailor their marketing both on and offline.
5. Not Linking Applications Facebook, Twitter, MySpace….etc creating more work than needed.
6. Not Creating Content of Value but simply posting “BUY MY PRODUCT” over and over again.
7. Forgetting that Social Media is about Socializing not Selling.
8. Launching into promoting before becoming a part of the community (message boards).
9. Thinking that their minimum wage employee should be (effectively) their Spokesperson Online.
10. Not Cross Promoting Content (i.e. linking blog posts to Facebook Fan Pages).