Social Media is one of the most missunderstood forms of advertising out there, and a number of people have said it is a fad. However, many large companies are investing in Social Media and have long term plans for this new channel of interactive communication. Prinz Pinakatt, the Coca-Cola's interactive marketing manager for Europe, said, “In some cases, some of our campaigns won’t need a coke.com-hosted site. In most cases these will still exist as it’s the most obvious destination for a consumer, but it might only be a page linking to YouTube encouraging people to join the community there. We would like to place our activities and brands where people are, rather than dragging them to our platform.”
Investing in YouTube, Facebook, MySpace, and other forms of Social Media are in large companies marketing playbook, is it in yours?
Investing in YouTube, Facebook, MySpace, and other forms of Social Media are in large companies marketing playbook, is it in yours?