Personal Brands: Don’t Pack More Than You Can Carry
by Nance Rosen
by Nance Rosen
According to Sunday’s New York Times, the new CEO at Xerox does her own grocery shopping and most of her own household chores. Ursula Burns flies on the corporate jet, but she parks her car in the parking lot and carries her own bags.
This is an extraordinary person. Reared by a single mother, along with her brother and sister, CEO Burns reports there was a lot of life learning to be had in their home.
Her mom took in laundry to pay the rent and cleaned doctors’ offices to barter for their medical care. Ms Burns recalls that her mother had many sayings; mostly blunt ones that she repeated over and over to ingrain their refrain in her children’s brains.
“Where you are is not who you are. Don’t act like you’re from the gutter, because you live in a place that’s really close to the gutter.” Wow.
Personal brands, answer these questions:
So what baggage are you carrying around?
Where does your behavior say you’re from?
Have you gracefully risen above the shortcomings and scarcity, or indulgence and extravagance, of your childhood?
When is the expiration date on the claim you’re a victim of whatever bad, even really bad happened, that you survived?
This is an extraordinary person. Reared by a single mother, along with her brother and sister, CEO Burns reports there was a lot of life learning to be had in their home.
Her mom took in laundry to pay the rent and cleaned doctors’ offices to barter for their medical care. Ms Burns recalls that her mother had many sayings; mostly blunt ones that she repeated over and over to ingrain their refrain in her children’s brains.
“Where you are is not who you are. Don’t act like you’re from the gutter, because you live in a place that’s really close to the gutter.” Wow.
Personal brands, answer these questions:
So what baggage are you carrying around?
Where does your behavior say you’re from?
Have you gracefully risen above the shortcomings and scarcity, or indulgence and extravagance, of your childhood?
When is the expiration date on the claim you’re a victim of whatever bad, even really bad happened, that you survived?
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