Satterfield Group has been working with both social media and e-mail marketing for years, and we have been advising our clients to use the power of both forms of customer engagement to create a conversation with your customers.
Here are a few statistics on how social media and email will be integrated by marketers and why they think it's important.
You can find the full report, Maximizing the Email/Social Media Connection, on eMarketer's site.
[Source: E-Marketer]